We do three things.

We Innovate.

“What is best for business?
What will customers want?”

We uncover groundbreaking opportunities, both greenfield and by M&A, that maximize impact for customers and business through:

  • Market research and analysis

  • Street surveys and social listening

  • Deal intelligence and screening

  • Ideation

We Iterate.

“How can we rapidly build and learn?”

We bring the most valuable ideas to life through:

  • Building a minimum viable business, product or service

  • Modeling and testing key assumptions in the market

  • Mapping customer journeys

We Operate.

“How do we launch and scale?”

We work hands-on with business leaders of today and tomorrow to get new ventures off the ground and guarantee growth by:

  • Serving as entrepreneurs in residence or fractional COO/CDO

  • Defining key roles and staffing strategy

  • Developing standard operating procedures

  • Storytelling and pitching

▶ INNOVATE ○ 創新 ▶ ITERATE ○ 疊代 ▶ OPERATE ○ 經營

▶ INNOVATE ○ 創新 ▶ ITERATE ○ 疊代 ▶ OPERATE ○ 經營

Why these three things?

Concrete finds the sweet spots where solutions impact business and society. We combine solid business acumen with human-centered design to improve how ventures are built and roll off only when they run.

So, what are you preparing for next?

Diagnostic jam session.

If “What is the most important thing to do now?” raises more questions than answers, we recommend a four-hour session with your core stakeholders to gain clarity. The session will be preceded by short-form interviews with proposed attendees and followed by a debriefing.

Outcomes:

  • Well-defined and thoughtfully ranked opportunities and challenges

  • Game plan to tackle top priorities

For example:

Helping an organic skincare brand focus on their most important challenge - and grow new in-store visits from curious customers by 20%.

Narrative design sprint.

One Day / Four Day

This intensive workshop is designed to crystallize your story, craft a compelling narrative and captivate customers or investors. Our unique approach to narrative design is based upon the Google Design Sprint approach (for which we’re also Certified Facilitators) where, through a combination of individual brainstorming sessions, collaborative exercises, and audience testing, we will guide you towards a powerful narrative that showcases your company's true potential.

Outcomes variable by length:

  • Multiple potential storytelling directions

  • Digital mockups of a website or teaser deck

  • Testing with potential funders or customer focus groups

Past examples:

Helping a venture-funded apparel company reimagine their messaging and presentation strategy in advance of raising their Series A round.